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Parade of Homes - Builder Registration 2025 ENDS

June 13, 2025

Description

HOW TO PARTICIPATE IN THE 2025 PARADE OF HOMES

The Parade of Homes is an unparalleled opportunity to showcase your craftsmanship, attract potential buyers, and generate new business. Many builders consider it one of the most effective marketing tools available. Whether you're looking to sell a spec home or highlight your expertise in new construction or remodeling, the 2025 Parade of Homes is the perfect platform to elevate your brand. Don't miss your chance to be part of this premier event!

Entry Categories:

NEW HOME: Any size and style of home is welcome in the Parade of Homes provided it is submitted by a licensed builder member in good standing with the HBA of Western Michigan. Homes entered must be a newly constructed home, completed by opening day, not previously occupied and will be open for viewing the entire duration of the Parade of Homes. Each entry is featured in the Parade of Homes Guidebook, the HBA website and the Parade of Homes App.

REMODEL: A remodel entry constitutes a change in shape, form or function of a residence. Remodel entries must be submitted by a licensed builder member in good standing with the HBA of Western Michigan. The homes are open to the public for the full event. “Before” and “After” photos of the project are featured in the Parade Guidebook, the HBA website and the Parade of Homes App.

MULTI-HOME/DEVELOPMENT: A Multi-Home/Development Entry constitutes two or more homes in the same development with one staffed by the builder. Any size and style of home is welcome provided it is submitted by a licensed builder member in good standing with the HBA of Western Michigan. Homes entered must be newly constructed, completed by opening day, not previously occupied and open for viewing the entire duration of the Parade of Homes. The Development will be featured in the Parade of Homes Guidebook, the HBA website and the Parade of Homes App.

VIRTUAL TOUR ENTRY Show off your craftsmanship via virtual tour! If you have a homeowner who doesn’t want to have their home on the walking tour, perhaps they would be willing to have a virtual tour in the 2025 Parade. Virtual Entries include a 3-D walk through that will be placed on the HBA website and Parade App for 12 months. Virtual tours will be listed in the Parade Guidebook and on the Parade App. See Rules & Regulations X.


CLICK HERE TO DOWNLOAD RULES & REGULATIONS


Included with your entry:

  • One full Builder Page in the Parade of Homes Guidebook outlining the details of the home. click here for sample
  • Opportunity to purchase a full-page ad across from your builder page at a discounted rate.
  • Full online listing of Parade home on HBAWMI.com and on the Parade App for an entire year.
  • An extensive mix of mass media, digital, social media and print promotion of the Parade of Homes with additional promotion throughout the year.
  • Complimentary tickets to the Parade of Homes (12 per home entry).
  • NDP Essentials 15 Photo package from NextDoor Photos.
    • Virtual Entries will receive a 3D Virtual Tour.

Time

July 31 - August 2 & 7-9, 2025 Thursdays & Fridays 6-9 pm | Saturdays 1-7 pm

Pricing

ALL information to be submitted WITH FULL PAYMENT to receive earned rate.

REGULAR ENTRY FEE

now-5/31

New Home Entry $2,100.00 

Additional New Home Entry $1,500.00 

Multi Home/Development $4,350.00 

Remodel Entry $1,300.00 

Additional Remodel Entry $ 900.00 

Virtual Home Entry $1,000.00 

Virtual Before & After Tour 1st Entry $1,250.00 

Additional Virtual Before & After Tour $1,000.00 


LATE ENTRY FEE 

6/1- 6/13 

New Home Entry $2,600.00 

Additional New Home Entry $2,000.00 

Multi Home/Development $5,600.00 

Remodel Entry $1,800.00 

Additional Remodel Entry $1,400.00 

Virtual Home Entry $1,500.00 

Virtual Before & After Tour 1st Entry $1,350.00 

Additional Virtual Before & After Tour $1,100.00


 

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Contact Information

Name: Christina Reed
Phone: (269) 375-4225
Email: christinar@hbawmi.com
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